Why Global Luxury?

 
When the prestige of the Coldwell Banker name aligns with the expertise of today's leading luxury real estate masters and the reach of an international network in 40 countries and territories*, the extraordinary is possible.
 
BRAND POWER
 
GLOBAL CONNECTIONS
 
A LEADER IN LUXURY
 
MARKETING MASTERS
 
MARKET EVALUATION
 
 
This is the Coldwell Banker Global Luxury® Program at its essence.
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Brand Power

A name that commands instant respect and trust the world over

Brand Power

A name that commands instant respect and trust the world over

Over a Century of *Firsts*

Continuing a legacy established by the Coldwell Banker® brand, the Coldwell Banker Global Luxury program sets the gold standard for modern luxury real estate marketing. Through the decades, the brand has continually exhibited the true spirit of innovation. From San Francisco's Financial District in 1906, to Manhattan's prestigious Madison Avenue in 1933 when luxury real estate marketing was revolutionized by capturing fine estate homes on film, to a worldwide presence today with an ever-evolving technology portfolio and bespoke marketing services.

An elegantly reimagined Coldwell Banker Global Luxury logo made its much-celebrated debut in 2020-effectively reflecting the exceptional nature of the Luxury Property Specialist network as well as our distinguished clientele. Always looking ahead, the program continues to provide representation that crosses oceans, continents and language barriers, backed by the power of a heritage that spans generations of excellence.
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Global Connections

Crossing oceans, continents and Language barriers

Global Connections

Crossing oceans, continents and Language barriers

Power in Numbers

The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world. Through a master franchise network located in 40 countries and territories*, we offer unmatched services in their local languages.
 

100,000

Agents

40

Countries & Territories*
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A Leader in Luxury

Exceeding expectations and creating exceptional experiences

A Leader in Luxury

Exceeding expectations and creating exceptional experiences

Success by the Numbers

As a Luxury Property Specialist with the Coldwell Banker Global Luxury program, I am a master at my profession, exceeding expectations and creating exceptional experiences for my discerning clients every day. In 2023, Coldwell Banker affiliated agents achieved tremendous results:

Landmark Sales and Listings

A history of selling distinctive real estate
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Marketing Masters

Setting a new standard by which many of the world's finest estates

Marketing Masters

Setting a new standard by which many of the world's finest estates 

360º Marketing Approach

We offer an impressive global stage from which to showcase your home. With the Coldwell Banker Global Luxury® program, I am truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.

Expansive Online Syndication

Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today's online arena. The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global*.
 
 

Elite International Syndication

The Coldwell Banker Global Luxury® program has joined forces with some of the world's most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.
 
 
 
 

COLDWELLBANKERLUXURY.COM

The Coldwell Banker Global Luxury® website - featuring a dynamic, responsive listing and profile experience - connects an affluent audience to some of the world's finest homes. From golf course properties to wine country estates, the website's cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Engaging editorial content is crafted and curated for the site's discerning audience. Multiple language translations and currency conversion tools also allow international buyers to tailor their user experience. Further, a built-in referral network for Luxury Property Specialists' exclusive use links me to other high-end real estate professionals locally and around the world.
 
 
 
 
 

COLDWELLBANKERLUXURY.COM/EDITORIAL

The Official Blog of the Coldwell Banker Global Luxury" Program
 
For the discerning consumer, the Coldwell Banker Global Luxury program offers an exclusive glimpse into the world of luxury real estate, with curated content that provides insights and inspiration. From breathtaking homes in sought-after destinations to unparalleled amenities and lifestyle offerings, coldwellbankerluxury.com/editorial showcases the epitome of luxury living.

SOCIAL MEDIA

The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury" banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world. Coldwell Banker social media channels saw impressive numbers in 2023:

HOMES & ESTATES

There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home - all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury® program.
 
Distributed four times a year and paired with The Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.
 

HOMES & ESTATES READERSHIP

STRATEGIC MEDIA AFFILIATIONS

From The New York Times to Condé Nast Traveler, the Coldwell Banker Global Luxury® program encompasses a distinguished portfolio of media affiliations to ensure your property’s exposure to affluent readers the world over.
 

MEDIA RELATIONS

Guided by the belief that each home has a story to tell, the Coldwell Banker Global Luxury program offers elite clients the opportunity to share their homes' unique narratives through the media. As part of a bespoke marketing plan, I may work closely with regional marketing teams to leverage strategic media relationships in order to showcase your home to the widest possible affluent audience. Harnessing the global influence of these key media players has historically generated exposure for our most notable listings in top-tier outlets such as The New York Times, The Wall Street Journal, Forbes and CNBC. Coldwell Banker averaged 104 media mentions, touching 3.3 million consumers daily, which equates to 31.6 billion consumers reached in 2023*.
 

A POWERFUL ALLIANCE

 
Our esteemed relationship with Concierge Auctions allows me to represent your extraordinary home together with the leading marketplace for luxury real estate auctions. With a stellar reputation and access to an extensive network of high-net-worth clients, along with a swift and effective process of 60 days between signing and sale, Concierge Auctions expertly showcases luxury properties to qualified buyers to create a sense of urgency and promote buyer interest action. Concierge Auctions has set records for the highest-priced homes ever sold at auction', spanning 46 U.S. states and 38 countries and territories. Luxury properties exposed to the platform typically garner:

200-400

INQUIRIES

25-50

SHOWINGS

3-7

BIDDERS
I am pleased to be able to offer the benefits of this partnership to my distinguished clientele - the extensive reach and unparalleled service of the Coldwell Banker Global Luxury program combined with the expertise of Concierge Auctions as the largest luxury real estate auction marketplace in the world.

BROKER-TO-BROKER NETWORKING

TARGETED MARKETING

The Coldwell Banker Global Luxury® program enables me to identify the right affluent clientele for your exceptional home. Our relationship with WealthEngine" gives me access to the largest database of high-net-worth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new level. By curating the data based on lifestyle, interest and net worth, the precise audience of affluent buyers most likely to purchase your home can be targeted.
 

PROFESSIONAL PHOTOGRAPHY

I believe in using professional-quality photography and videography that portray the architectural integrity and character of a property. We have cultivated relationships with local photographers and videographers who are skilled in the art of capturing the beauty of your home and presenting it in the best possible light to affluent buyers.
 

PROPERTY MARKETING MATERIALS

Even with the rapid embrace of digital media, the modern luxury consumer still appreciates the tactile experience of holding a beautiful brochure or a printed invitation in their hands. I will work closely with you to craft a bespoke collection of collateral for your property. From direct mail campaigns and open house programs to displays in other local affiliated Coldwell Banker® offices, these elements are crucial to marketing your property.
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Marketing Evaluation

A strategy based on unparalleled expertise and an intimate knowledge of current industry trends

Marketing Evaluation

A strategy based on unparalleled expertise and an intimate knowledge of current industry trends

STRATEGIC PRICING ANALYSIS

A strategic pricing analysis, or SPA, is a report that pulls data from the multiple listing service (MLS) based on buyer and seller activity in your area. Information in your SPA includes:
 
 
HIGH-END PROPERTIES IN YOUR AREA THAT RECENTLY SOLD
 
HIGH-END PROPERTIES IN YOUR AREA THAT FAILED TO SELL
 
PENDING SALES IN YOUR AREA
 
HIGH-END ACTIVE LISTINGS IN YOUR AREA
 
 
I will use this information to develop a pricing and positioning strategy that creates a perception of value, makes your property competitive and generates excitement among buyers.

Market Evaluation

The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as:
 
 
1. LOCATION
 
2. BUYER DEMAND
 
3. FINANCING
 
 
If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.
 

Step by Step

Backed by an exclusive and comprehensive suite of luxury marketing support and resources, I have the expertise to guide you through every step of the home selling process.

Hamptons International

Through the Coldwell Banker Global Luxury® program, your property will be featured on Hamptons-international.com - which offers an extensive portfolio of UK and international properties - and marketed via their 90 offices. Established more than 150 years ago, Hamptons International is a leading residential real estate brand in the UK with a strong commitment to industry innovation, exceptional customer service and enhanced services for luxury clientele. It is part of Connells Group, the largest and most successful estate agency network and property services provider in the UK.
 

Expanded Online Reach

Your property will be displayed on the national consumer website ColdwellBankerHomes.com, which attracted nearly 92 million site visits in 2023*. The website also recorded 125 million property views last year*, boosting exposure for luxury listings and attracting home across the U.S. and throughout the world.
 

WORK WITH EDWARD

My commitment to you is an unparalleled level of service whether buying or selling your home. You can expect the highest level of professionalism in meeting your real estate needs.


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Contact Details

Edward Sternberg JD

Phone

(512) 660-2510

Email

[email protected]

Address

609 Castle Ridge Rd, Suite 440 Austin TX, 78746

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