A name that commands instant respect and trust the world over
BRAND POWER
GLOBAL CONNECTIONS
A LEADER IN LUXURY
MARKETING MASTERS
MARKET EVALUATION
Continuing a legacy established by the Coldwell Banker® brand, the Coldwell Banker Global Luxury® program sets the gold standard for modern luxury real estate marketing. Through the decades, the brand has continually exhibited the true spirit of innovation. From San Francisco's Financial District in 1906, to Manhattan's prestigious Madison Avenue in 1933 when luxury real estate marketing was revolutionized by capturing fine estate homes on film, to a worldwide presence today with an ever-evolving technology portfolio and bespoke marketing services.
An elegantly reimagined Coldwell Banker Global Luxury® logo made its much-celebrated debut in 2020-effectively reflecting the exceptional nature of the Luxury Property Specialist network as well as our distinguished clientele. Always looking ahead, the program continues to provide representation that crosses oceans, continents and language barriers, backed by the power of a heritage that spans generations of excellence.
For the first time, prized estates are marketed through motion-picture technology.
For the first time, prized estates are marketed through motion-picture technology.
Coldwell Banker® Real Estate becomes the first national real estate company to launch a YouTube channel.
A new era of luxury real estate begins with the Coldwell Banker Global Luxury® program.
The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).
Coldwell Banker Global Luxury® launches elegant new logo and design style.
The "Craftsmanship" campaign showcases the exclusive Global Luxury certification process as well as the expertise of the program's esteemed Luxury Property Specialists.
Coldwell Banker Global Luxury® hosts Engage, a first-of-its-kind Global Luxury Summit exclusive to Luxury Property Specialists.
An invaluable relationship with WealthEngine" is further refined to provide Luxury Property Specialists with exclusive access to targeted, high-net-worth prospect lists.
Crossing oceans, continents and Language barriers
The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world. Through a master franchise network located in 40 countries and territories*, we offer unmatched services in their local languages.
Agents
Countries & Territories
Exceeding expectations and creating exceptional experiences
Andorra
Argentina
Aruba
Bahamas
Bermuda
British Virgin Islands
Cambodia
Canada
Cayman Islands
Chile
Costa Rica
Curacao
Cyprus
Dominican Republic
Egypt
England
France
Grenada
India
Indonesia
Ireland
Italy
Jamaica
Luxembourg
Malta
Mexico
Monaco
Paraguay
Portugal
Saudi Arabia
Sint Maarten
Spain
St. Lucia
Turkey
Turks & Caicos
United Arab Emirates
United States
Uruguay
U.S. Virgin Islands
(St. Croix & St. Thomas)
As a Luxury Property Specialist with the Coldwell Banker Global Luxury® program, I am a master at my profession, exceeding expectations and creating exceptional experiences for my discerning clients every day. In 2023, Coldwell Banker® affiliated agents achieved tremendous results:
In $1 MILLION+ sales each day
Countries & Territories
$1 MILLION+ transaction sides
Setting a new standard by which many of the world's finest estates
We offer an impressive global stage from which to showcase your home. With the Coldwell Banker Global Luxury® program, I am truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.
PRINT MEDIA
DIGITAL
PUBLIC RELATIONS
SOCIAL MEDIA
EVENTS
PERSONAL NETWORK
DIRECT MARKETING
The Coldwell Banker Global Luxury® program has joined forces with some of the world's most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.
THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK
Listhub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China's Anjuke, the United Kingdom's Properstar UK and India's 99acres
Portals
Countries
Million Potential Buyers
Finding a discerning buyer for a one-of-a-kind property takes ingenuity - and an expert command of today's online arena. The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global*.
The Coldwell Banker Global Luxury® website - featuring a dynamic, responsive listing and profile experience - connects an affluent audience to some of the world's finest homes. From golf course properties to wine country estates, the website's cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Engaging editorial content is crafted and curated for the site's discerning audience. Multiple language translations and currency conversion tools also allow international buyers to tailor their user experience. Further, a built-in referral network for Luxury Property Specialists' exclusive use links me to other high-end real estate professionals locally and around the world.
The Official Blog of the Coldwell Banker Global Luxury" Program
For the discerning consumer, the Coldwell Banker Global Luxury program offers an exclusive glimpse into the world of luxury real estate, with curated content that provides insights and inspiration. From breathtaking homes in sought-after destinations to unparalleled amenities and lifestyle offerings, coldwellbankerluxury.com/editorial showcases the epitome of luxury living.
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The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world. Coldwell Banker® social media channels saw impressive numbers in 2023
A billion Media Impressions
MILLION+ Engagements
Followers on Coldwell Banker® brand social media channels
MILLION+ Video views
MILLION+ Link clicks
There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home - all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury® program.
Distributed four times a year and paired with The Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.
From The New York Times to Condé Nast Traveler, the Coldwell Banker Global Luxury® program encompasses a distinguished portfolio of media affiliations to ensure your property’s exposure to affluent readers the world over.
FINANCIAL & NEWS
BLOOMBERG
FINANCIAL TIMES
THE DAILY TELEGRAPH
THE NEW YORK TIMES
THE WALL STREET JOURNAL
MANSION GLOBAL
LUXURY LIFESTYLE
DREAMER
DWELL
ELITE TRAVELER
JAMES EDITION
OCEAN HOME
ROBB REPORT
BOATING
BOAT INTERNATIONAL
CRUISING WORLD
SAILING WORLD
YACHTS & YACHTING
CONDE NAST LUXURY GROUP
ARCHITECTURAL DIGEST
BON APPETIT
CONDE NAST TRAVELER
GOLF DIGEST
GQ
THE NEW YORKER
VANITY FAIR
VOGUE
WIRED
EQUESTRIAN
THE CHRONICLE OF THE HORSE
EQUESTRIAN LIVING
HORSE & RIDER
THE PLAID HORSE
PRACTICAL HORSEMAN
CITY LIFESTYLE & SPECIFIC INTEREST
MODERN LUXURY
THE REAL DEAL
UNIQUE HOMES
FARM & RANCH
LAND.COM
THE LAND REPORT
INTERNATIONAL
CONDE NAST UK REAL ESTATE
HONG KONG TATLER
JUWAI
PROPGOLUXURY
SIMPLY ABU DHABI
Guided by the belief that each home has a story to tell, the Coldwell Banker Global Luxury program offers elite clients the opportunity to share their homes' unique narratives through the media. As part of a bespoke marketing plan, I may work closely with regional marketing teams to leverage strategic media relationships in order to showcase your home to the widest possible affluent audience. Harnessing the global influence of these key media players has historically generated exposure for our most notable listings in top-tier outlets such as The New York Times, The Wall Street Journal, Forbes and CNBC. Coldwell Banker averaged 104 media mentions, touching 3.3 million consumers daily, which equates to 31.6 billion consumers reached in 2023
Our esteemed relationship with Concierge Auctions allows me to represent your extraordinary home together with the leading marketplace for luxury real estate auctions. With a stellar reputation and access to an extensive network of high-net-worth clients, along with a swift and effective process of 60 days between signing and sale, Concierge Auctions expertly showcases luxury properties to qualified buyers to create a sense of urgency and promote buyer interest action. Concierge Auctions has set records for the highest-priced homes ever sold at auction', spanning 46 U.S. states and 38 countries and territories. Luxury properties exposed to the platform typically garner:
INQUIRIES
SHOWINGS
BIDDERS
I am pleased to be able to offer the benefits of this partnership to my distinguished clientele - the extensive reach and unparalleled service of the Coldwell Banker Global Luxury® program combined with the expertise of Concierge Auctions as the largest luxury real estate auction marketplace in the world.
With this powerful online marketing platform, I can showcase your extraordinary property to brokers within our company in minutes for greater exposure, before it even hits the MLS.
Your property may be registered as part of a weekly preview inviting the area's top brokers to tour your property for an agreed-upon period of time.
To ensure that your property is front and center in the local real estate community, top-performing brokers will be invited to a private reception at your home.
Property marketing materials, including but no limited to postcards, flyers and brochures, will be distributed through the Coldwell Banker Global Luxury® network to keep the broker community informed.
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The Coldwell Banker Global Luxury® program enables me to identify the right affluent clientele for your exceptional home. Our relationship with WealthEngine" gives me access to the largest database of high-net-worth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new level. By curating the data based on lifestyle, interest and net worth, the precise audience of affluent buyers most likely to purchase your home can be targeted.
I believe in using professional-quality photography and videography that portray the architectural integrity and character of a property. We have cultivated relationships with local photographers and videographers who are skilled in the art of capturing the beauty of your home and presenting it in the best possible light to affluent buyers.
Even with the rapid embrace of digital media, the modern luxury consumer still appreciates the tactile experience of holding a beautiful brochure or a printed invitation in their hands. I will work closely with you to craft a bespoke collection of collateral for your property. From direct mail campaigns and open house programs to displays in other local affiliated Coldwell Banker® offices, these elements are crucial to marketing your property.
A strategy based on unparalleled expertise and an intimate knowledge of current industry trends
A strategic pricing analysis, or SPA, is a report that pulls data from the multiple listing service (MLS) based on buyer and seller activity in your area. Information in your SPA includes:
HIGH-END PROPERTIES IN YOUR AREA THAT RECENTLY SOLD
HIGH-END PROPERTIES IN YOUR AREA THAT FAILED TO SELL
PENDING SALES IN YOUR AREA
HIGH-END ACTIVE LISTINGS IN YOUR AREA
I will use this information to develop a pricing and positioning strategy that creates a perception of value, makes your property competitive and generates excitement among buyers.
The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as:
1. LOCATION
2. BUYER DEMAND
3. FINANCING
If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.
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Hamptons International
Through the Coldwell Banker Global Luxury® program, your property will be featured on Hamptons-international.com - which offers an extensive portfolio of UK and international properties - and marketed via their 90 offices. Established more than 150 years ago, Hamptons International is a leading residential real estate brand in the UK with a strong commitment to industry innovation, exceptional customer service and enhanced services for luxury clientele. It is part of Connells Group, the largest and most successful estate agency network and property services provider in the UK.
Expanded Online Reach
Your property will be displayed on the national consumer website ColdwellBankerHomes.com, which attracted nearly 92 million site visits in 2023*. The website also recorded 125 million property views last year*, boosting exposure for luxury listings and attracting home across the U.S. and throughout the world.
My commitment to you is an unparalleled level of service whether buying or selling your home. You can expect the highest level of professionalism in meeting your real estate needs.
